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A customer's Moments of Truth (MOT) is a phase in marketing which was coined in 2005 by Lafley Chairman, the CEO and… | Lawyer marketing, Marketing, Legal marketing
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What is McKinsey's 'Moment of Truth' in Customer Interactions and Why Does it Matter to CX? - CX Today
First Moment of Truth (FMOT) in Marketing: What does it Mean & How to use
Moments of truth | Engati
The Zero Moment of Truth Macro Study
Zero Moment of Truth
UneeQ Blog | Want to impress your customers? Find their 'moment of truth'!
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Marketing: The 4 Moments of Truth [Chart] - Heidi Cohen
IMMOT: Inventory Marketing Moment of Truth - CarClicks Marketing Platform
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The Moments of Truth in Marketing | Envigo
You Must Win Every Moment of Trust to Win the Moment of Truth
